Don't assume you know what people like about your business - ask them....

Explaining what ToFu content is, and why you should tailor your content for people at different stages of the buying funnel....

Your marketing copy of voice matters, it can set you apart from your competitors and strengthen your brand, Here's how....

Short is sweet.There’s a reason those Biff & Chip books have sentences of just five or six words. It’s much easier to read and understand short sentences.And whilst your brochure or website copy will be more advanced than a first reader book, the same principle applies. Keep it short and...

Marketing is full of acronyms. Here's what CTA means and how to include a call to action in your marketing copy...