WTH is a CTA: A Guide to Marketing Acronyms

1. CTA = Call To Action

Your Call To Action is whatever you want your reader to do next.

Picture a loyal customer reading your carefully drafted email, or a new website visitor sussing out your latest blog.

What’s the purpose of that email or webpage? What do you want them to do next?

Without a CTA, like Dusty Springfield, you’re just wishin’ and hopin’.

A Call To Action is your way to lead that reader down a path by making it easy for them to take the next step.

That next step isn’t always Buy Now – they might not be ready to buy, or you might not be trying to sell to them. It could be to sign up to an email newsletter or submit a review.

With a CTA you’re giving clear instructions for what to do next:

Download a report,
Read a related blog,
Visit the FAQ page,
Join our mailing list,
Review us and yes, sometimes,
Buy now