About me

I've been writing for fun since college, when a friend and I submitted poems to the college mag under the pseudonym Percy & Baldrick (any Blackadder fans will get it). After getting my degree in Marketing I spent the next 25 years working in-house, mainly in SMEs, honing my skills and learning a hell of a lot along the way. I also contracted at larger organisations with well known brands such as Barclaycard and Shelter. I enjoyed that too, but preferred working in smaller founder-run firms, where I could have a direct and immediate impact on their success.

So now I freelance for companies that have that same entrepreneurial spirit - passionate about their company, fast moving and where every penny counts.

You can call me a marketing generalist or a jack of all (marketing) trades. The truth is, when you work in smaller companies that don't have the budget for a huge marketing team or an agency for every specialism, you get stuck in to every aspect of the marketing mix. I've loved the way my career path has meant I've been involved in everything from customer comms to PR, events to press ads. So I'm not just a copywriter, I've got a great overview of all the marketing options available to SMEs and the commercial brain to identify which ones make sense for your business. Whether I'm developing your marketing strategy or writing your customer newsletter, I'm using my 25+ years of marketing experience to make sure it works for you and your bottom line.